Raising money for a greenfield mining project is never just about having a promising asset. Investors look at the team, share structure, timing, technical work, and the way the story is presented. In this episode, Gordon Lamb shares practical advice on how to start with no connections, build momentum, and make a mining project easier for investors to trust.
🔗 Watch the full episode: https://www.youtube.com/watch?v=dNHWZLAYBWg
Video transcription
Starting With No Connections
If you woke up tomorrow with no connections but had a greenfield mining project and needed to raise money, what would your first actions be?
The first step would probably be going back to the basics. If the company does not have much money to work with, you need to be smart and very proactive. That may mean cold calling, reaching out to specific investors and investor groups, and trying to collaborate with people or groups that already have strong connections.
The goal is to build momentum from nothing. You need to make as many contacts as possible, follow the traditional approach, and keep pushing forward. If you can work with someone who already has a strong network or social media reach, that can help accelerate the process and move you from having no contacts to having a stronger book of potential investors.
Mining Events and Networking
For this kind of fundraising, mining events are one of the most important places to network. These events bring together people who are already interested in mining, mining projects, and mining investments.
Major mining conferences can be especially valuable because they gather investors, brokers, companies, and technical professionals in one place. There are also mining events throughout the year in different regions, including North America and Europe. Attending many of them can help build strong contacts, but it also requires a significant budget.
That is why founders need to balance opportunity with cost. When there are many people at an event, it is important to structure the workflow carefully: who to approach, how to start the conversation, and how to stand out from other companies trying to raise capital.
Prioritizing the Right Investors
Like anything in business, fundraising requires prioritization. A company needs to identify the key investors it wants to approach first.
In many financings, the most important step is securing a lead order or anchor order. This is the larger commitment that can encourage other investors to follow. If an institutional investor or a major broker comes in first, it often gives confidence to smaller investors.
Once a significant part of the financing is already committed, other brokers and individual investors may feel more comfortable joining. Smaller investors often do not want to be the first to commit, but they may participate once they see that the financing already has support.
Equity, Joint Ventures, and Royalties
The right deal structure depends on the stage of the project.
At an early stage, companies often raise money through equity. If the project requires a large drilling budget that the company cannot raise alone, or would prefer to share, a joint venture partner may make sense. A partner may help fund a large exploration or drilling program in exchange for an agreed project interest.
Joint ventures can also be relevant closer to production if a partner sees strong potential in the project and wants to help fund the next stage.
Royalty partners usually become more relevant when a project is closer to production because they are looking for a clearer path to return on investment. Equity, however, can be used at almost any stage, from early exploration to later development.
What Makes a Deal Look Serious
From a structural standpoint, investors often look closely at the share structure. They usually do not want to see an excessive number of shares outstanding or a structure that is spread across too many holders.
A tighter structure can make the company more attractive because investors believe there may be better potential for value appreciation. If there are too many shares outstanding, there may also be more potential sellers, which can affect the company’s value and market performance.
This is especially important for investors who participate in early-stage deals.
Timing and Market Conditions
Timing matters a lot when raising capital. In a strong market, companies can often raise money more easily and at better prices. When commodity prices are high and investors feel confident, capital becomes more available.
In weaker markets, it can be much harder to raise money. Companies may need to raise at a discount or at a valuation below what they believe the project is worth.
Investor psychology also changes with the market. When the sector is strong and other people are investing, investors often feel more comfortable participating. In a weak market, even good projects may struggle to attract capital.
What Successful Projects Do Right
Projects that raise capital successfully usually have all the key pieces in place. They have a strong management team, a clean share structure, a well-packaged project story, technical work, and enough early-stage data to support the opportunity.
A technical report, clear project information, and a realistic development path can help reduce uncertainty. When founders go to market with a complete story, there are fewer gaps for investors to question.
Fundraising becomes easier when the project is well prepared and investors can clearly understand the opportunity, the risks, and the next steps.
Why Promising Projects Fail to Raise Money
Even promising projects with good data can fail to raise capital if the story is poorly communicated.
If management cannot explain the project clearly or answer investor questions with confidence, that creates doubt. Investors have many other opportunities to consider, so anything that raises concern can quickly turn them away.
Red flags may include weak communication, unclear strategy, poor spending discipline, high fees, or management with little personal equity interest in the company. A good project alone is not enough. Investors also want to see strong management, proper structure, and a responsible philosophy for running the company.
What Investors Say Privately
In face-to-face meetings, investors often focus on the positive points. After the meeting, they may start looking more closely at the risks and reasons not to invest.
Sometimes concerns come from misunderstanding. Sometimes one negative voice within a group can influence the overall discussion. That is why follow-up is so important.
A follow-up call gives founders a chance to understand what investors are really thinking, address concerns, clarify misunderstandings, and potentially bring the conversation back on track.
Full Conversation
Watch the full conversation with Gordon Lamb to learn more about how mining investors evaluate projects and what founders can do to raise capital more effectively.